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We make you digitally fit: Google Paid - 24.09.2026, 04:00 PM

Google Paid Workshop

Understanding and successfully using Google Ads – that is the focus of this workshop. You will learn the essential fundamentals of the Google Ads ecosystem and discover how to professionally plan, set up, and optimize your own campaigns. Together, we will work on keywords, ads, target audiences, as well as budget and bidding strategies, and analyze the most important KPIs. After the workshop, you will be able to independently run effective Google campaigns.

Fundamentals and Goal Definition

  • Introduction to the Google Ads ecosystem - search network, display network, YouTube, shopping, and performance max.
  • Introduction to the Google Ads Manager - functions

Google Campaign Setup

  • Preparation for the campaign - keywords, titles, and ad texts. Presentation of a suitable template.
  • Bidding strategies and budgeting
  • Target audiences and targeting
  • Setting up a current campaign and evaluating it with the most important KPIs

Price

Free training

Arrival Information

Individual arrival

Verpflegung

No catering included

Kursdauer

4.00 p.m. - 6.00 p.m.

Meeting point

House of Guests, Conference Room 2nd floor, Promenade 41, 3780 Gstaad

Open Website +41 33 748 81 81 Send email

Your Provider
Tourismus Akademie Gstaad

Promenade 41
3780 Gstaad

Discover the Tourism Academy Gstaad – a platform for training and exchange with a comprehensive insight into a variety of topics. From social media and product knowledge to effective complaint management and the use of the Gstaad Card, we offer tailored courses for our service providers in the Gstaad holiday region.

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